Why you should consider PR as part of your marketing mix…
Florence Bate, Director of Florence & Fable
In short, PR is the practice of earning media coverage through strategic communication. Editorial content, secured by PR efforts, cannot be bought – this is the key difference between PR and other marketing activity.
An effective PR strategy can help businesses build and maintain a positive image, establish credibility, and engage with stakeholders. By actively managing communication with the public, media, customers, and employees, businesses can shape and protect their reputation and handle potential crisis situations.
Strategic PR and communication methods are vital for increasing brand awareness. Using PR as part of the marketing mix can help businesses make themselves known to a wider audience, generate positive publicity, and stand out from their competitors.
When things go wrong, transparent and prompt communication is key. PR agencies can provide guidance in managing crises, handling media enquiries, and minimising reputational damage, to maintain trust and credibility.
By proactively engaging with customers, investors, employees, and the community, PR fosters trust, loyalty, and long-term connections with key stakeholders.
One of the biggest sticking points of PR is return on investment. By viewing PR as a crucial part of the brand awareness mix, businesses can shape how the public perceives them, their products, and their services, which in turn often leads to increasing sales, attracting investors or hiring top talent.
So, why PR? When done right, PR can establish a positive reputation, increase brand awareness, build relationships, manage crises, shape public opinion, and support business objectives – a win-win!
- 70% of consumers would rather get to know a company via articles than ads
(Content Marketing Institute)
- Press releases are the #1 source for generating content or ideas, followed closely by industry experts and major wires, according to the State of the Media 2023 report by Cision
- Most journalists (57%) say they will block a communications professional who sends them pitches that sound like marketing brochures – SOTM 2023, Cision
The global public relations market is predicted to grow to 107 billion US dollars in 2023 and 133 billion US dollars by 2027 https://www.statista.com/statistics/645836/public-relations-pr-revenue/