The Vine by Knightor is an extension of Knightor Winery, a brand new pop-up foodie destination based in Portscatho on the Roseland. When we started working with The Vine, they had an incredible venue, team and menu, with their brand being the only missing piece of the puzzle that we were very excited to start creating.
After initial discovery sessions and time spent getting to know the people behind The Vine, our mission became clear. The brand needed to be something unique, eye-catching, ultra cool and a little rustic to reflect their incredible vineyard location, laid-back atmosphere and vision of spacious, foodie fun. The Vine is all about togetherness and enjoying the good stuff in life; soulful moments shared over seriously tasty food and drink in a beautiful setting on the south coast of Cornwall.
Collaborating closely with The Vine’s team, we quickly formed a strong relationship allowing for free-flowing and valuable conversations, which enabled us to fully understand the brief. We were keen to jump straight in and kickstarted our scheme of work by designing logos, signs and a new menu alongside other assets, capturing both film and photography to showcase the stunning venue – all whilst building and creating The Vine’s social media presence. In addition, we worked on the official VIP launch event on the 27th April, targeting partners, the media and influencers for an exclusive evening to celebrate The Vine’s opening.
Our work with The Vine was an opportunity to utilise multiple creatives across all departments of Idenna, from digital marketing to graphic design, copy and creative writing to film and photography. We love nothing more than being able to work together on projects which use the experience, expertise and creativity of the whole Idenna team – a full service approach like no other. Successfully creating a compelling brand for The Vine that achieves a real point of difference on the Roseland is something we’re extremely proud of, and are very excited moving forwards to continue working with Portscatho’s newest, coolest foodie destination.