Winemaker launches new spritz

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Trethurgy-based Knightor Winery has launched a new spritz.

“Capturing the essence of the coast in the convenience of a can”, Aprèz is inspired by Knightor’s vermouth and is said to be a first of its kind to be produced in Cornwall.

And according to marketing executive, Gemma Kettle, initial reaction has been positive.

“We recently conducted a blind taste event against a market leading spritz and out of the 50 attendees, over 95% selected Aprèz as their favourite option,” she said.

“Now that we have hit the market, we are excited to see how the spritz is received on a more broader scale.”

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