Trethurgy-based Knightor Winery has launched a new spritz.
“Capturing the essence of the coast in the convenience of a can”, Aprèz is inspired by Knightor’s vermouth and is said to be a first of its kind to be produced in Cornwall.
And according to marketing executive, Gemma Kettle, initial reaction has been positive.
“We recently conducted a blind taste event against a market leading spritz and out of the 50 attendees, over 95% selected Aprèz as their favourite option,” she said.
“Now that we have hit the market, we are excited to see how the spritz is received on a more broader scale.”