Cornwall-based confectionery company, Buttermilk, is set to launch its new look branding at the Speciality Fine Food Fair in London (September 6-8).
The family-run business, which expanded this year into new premises on the Cooksland Industrial Estate in Bodmin, undertook consumer, customer and trend research, leading to a new look across its range.
Buttermilk produces up to two tonnes of confectionery per day, supplying wholesale, white label, independent stores, export and own branded products online and through three shops in Padstow, Port Isaac and Boscastle. The new packaging reflects its heritage and status as a leading confectionery producer.
MD, Tracy McDonnell Goad said: “Following in-depth research we defined what customers desire when looking for confectionery and the new look is designed to reflect this.
“We needed to emphasise our heritage while also appealing to consumers’ occasional indulgent needs and we believe the new branding achieves that.”
Alongside the fresh look, Buttermilk will also be launching a number of new products at the fine food fair, including chocolate enrobed honeycomb, chocolate-dipped fudge fingers and chocolate clusters.
Falmouth-based designer, Kingdom and Sparrow, worked with Buttermilk on the branding.
MD, Daniel Gradwell, said: “Although Buttermilk is growing, it’s not compromising on its traditional, artisan methods of confectionery-making and it was important to communicate this.
“We wanted the branding and packaging to reflect the company’s vibrancy and excitement, capturing its quality and heritage while demonstrating its warm attitude towards its customers.”