New app has global vision

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A Redruth firm has launched a new app heralded as the ultimate all-in-one aid for residents and visitors alike and with the potential to be emulated nationwide and overseas.

Seymac Distribution, Cornwall’s largest distributor of tourism promotional material, has invested £120k in the development of the AppforCornwall. The company describes it as by far the biggest app of its kind, with comprehensive details of what to do, where to go and general information.

Seymac MD, Tina Seymour, with Geoffrey Roach, MD of Westward MS Ltd
Seymac MD, Tina Seymour, with Geoffrey Roach, MD of Westward MS Ltd

The new app is now live and will be followed in about ten weeks’ time with the launch of AppforDevon, following a franchise agreement just concluded with Westward MS Ltd of South Brent.

Seymac, which has formed a dedicated subsidiary company, AppFor Ltd, is now aiming to roll out the franchise across Britain, county by county and city by city.

MD, Tina Seymour, said: “In its size, breadth of coverage and speed of use, there is nothing that comes close to it.

“We are very confident that the new app will quickly be established as an international market leader.

“It is the ultimate all-in-one aid for residents and visitors alike and represents the biggest investment in products and services in Seymac’s 25-year history.

“The clear aim is for every visitor and every resident in Cornwall to have this comprehensive, free app on their mobile phones.”