Mish on Drapers shortlist


Wadebridge-based lingerie boutique, Mish, has been shortlisted for a brace of industry awards.

Mish has been nominated for Best Customer Experience and for Best Multichannel Retailer (Under £25 million) in the Drapers Digital Awards.

“It’s fantastic to be recognised by such a high-regarded industry award,” said owner Michèle Poynter.

“It’s really a credit to every one of our customers! Our focus is to always go that extra mile to help our customers and to ensure they are receiving the best service possible. If it wasn’t for them motivating us everyday all of this wouldn’t even be possible!”

Mish stocks some of the leading lingerie and swimwear brands in the country. Alongside its independent boutique in Wadebridge, it provides its range online as well as a mobile shop and bra fitting service.

The winners will be announced at the awards ceremony, which will take place at the Grosvenor House Hotel in London, on April 28.