Spicy contract win for Wild Card

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Wild Card has been selected by a Mexican snack brand to lead comms and make a bold impact as it enters the UK market.

Takis’ rolled corn tortilla chip snacks are set to turn up the heat in the UK through a new nationwide retail distribution. Wild Card will provide a strategic steer, ensuring alignment with UK culture while “maxing out Takis’ unique take on bold fun”.

Becky Allan, senior brand activation manager at Takis, said: “Takis has landed in the UK and we are firing things up – we want to break conventions, create hype and shift behaviours. Wild Card is the perfect partner to help us do it.

“2024 will be all about forging a passionately engaged audience and building excitement for everything that Takis’ stands for.”

Wild Card MD, Georgie Upton, added: “Takis is a disruptive brand that is taking the world by storm. We will be pairing their fieriness with our strategic thinking and market insight to make a big impact – and having lots of fun along the way. Our team is fully charged and raring to dial up the energy to deliver global messages to UK audiences in a way that only Takis can.”

The account will be overseen by consultancy director, Sophie Langridge, from Wild Card’s London office with support across the 20-strong team in Truro and Bristol.