With the UK entering its second week in lockdown, many businesses have hit the brakes on all fronts. We are seeing plenty of companies batten down the hatches, waiting for the storm to pass. This is a perfectly reasonable reaction to the uncertainty of COVID-19, and for many it is the only way to survive.
However, here at Kingdom & Sparrow, an award-winning Falmouth branding agency, we’re seeking out what silver linings we can. Working with numerous innovative clients from start-ups to FMCG brands, we have identified ways to make this period of uncertainty more hopeful.
For the food and drink industry in particular, whilst pub and restaurant trade has slowed, consumers are reallocating their money to luxury products in supermarkets and online – and although this will be a difficult time for every business, Kingdom & Sparrow are of the mindset that those who can, should seek out opportunity to look inward and get creative with their business.
We firmly believe in leading by example, which is why we aren’t shying away from the challenges that Covid-19 presents. Directors Sophie, Johnny, and Danny are wrestling this trying time into a unique chance to get their business ready for the end of this period – whenever that may be. Rather than lay staff off, they have been hiring, amassing the troops to fight for their growing business and take Kingdom & Sparrow to the next level.
Strategy director, Sophie Cowles, has said: “One of the new additions to our team of ten is a communications manager who is tasked with devising a solid marketing strategy to give us a head start on business at the end of this strange time. With design and branding still ongoing, a new designer has joined the team too, a new hiring that brings experience and talent to our already highly creative group of illustrators, designers, and artists.”
In addition to hiring, the ongoing support of our team members is of paramount importance. MD, Daniel Gradwell, notes: “It’s important that as directors, we demonstrate total transparency regarding all internal matters, and try to maintain a positive, productive way of working. Working from home has proven a smooth and successful transition, with daily video conference meetings ensuring everyone is coping well with such a drastic lifestyle change – and that’s what really matters to us.”
For clients, as far as Kingdom & Sparrow are concerned, we’re doing business as normal.
With a growing client base, and a growing team, our Kingdom & Sparrow team are proudly leading the charge with positive vibes only during this period of unrest and are getting ready to come out of Covid-19 stronger than ever.
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