Frugi is Loved By Parents


A Cornish organic clothing company has triumphed at the annual Loved By Parents Awards.

The Helston-based firm took gold in the Best Junior Fashion Brand category, and silver accolades for the Best Toddler Fashion Brand and Best Ethical Brand.

Lovedbyparents is a parenting website and the awards attracted more than 44,000 online votes. Frugi’s co-founder Kurt Jewson said: “This year has been amazing for us, and winning gold in these awards is fantastic for Frugi and fantastic for Cornwall.”

Additionally, Frugi was recently named the joint second-best childrenswear brand by readers of Childrenswear Buyer magazine.


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