Cornwall’s vital role in the UK’s dash for net zero power comes under the national spotlight this week with the start of a campaign promoting its green energy investment potential.

‘The Power of Cornwall’ showcases the far south west as a green energy powerhouse, capable of driving the UK’s energy transition through its abundance of critical minerals like lithium and tin, offshore wind resources, geothermal energy and pioneering biofuels.

The campaign, which includes a short film featuring and narrated by broadcaster and journalist, Simon Reeve, has been devised by Cornwall Trade and Investment (CTI), which promotes Cornwall as a business destination. It highlights Cornwall’s abundant natural resources and the investment opportunity it presents in the move away from fossil fuels, and the potential to transform Cornwall’s economy.

The campaign is also backed by the Cornwall and Isles of Scilly Local Enterprise Partnership. Chief executive, Glenn Caplin-Grey, said: “Billions of pounds of investment is flowing into green technologies and the energy transition.

“Cornwall is starting to reap that investment because we have some of the best natural resources in Europe, including offshore wind and the granite beneath our feet. But we want to attract more.”

The Power of Cornwall campaign will run through the summer and includes a series of investment films highlighting different sector opportunities, an investment prospectus, digital billboards across key commuter routes in London and national editorial pieces aimed at potential investors.