Cornwall has launched a ‘B Local’ initiative, promoting the work of the growing B Corporation movement across the world.

B Corporations (B Corp) are businesses that look beyond just profit and instead are united in their efforts to use what they do as a force for good.

There are approximately 3,800 B Corps globally, including such names as Patagonia, Ben & Jerry’s and Innocent, and 14 in Cornwall – Finisterre, Fluid Branding, Green & Blue, Gydeline, Leap, Made for Life Organics, Made Open, Origin Coffee, Resonance, Solve, Ward Williams Associates, Water Skills Academy, Wild West Communications and Voice Communications.

The Cornwall B Local group, just one of six in the UK, is being co-chaired by Matt Hocking founder of Cornwall’s first B Corp, Leap, and Russell Cosway from recently accredited, Gydeline. Its ambition is to build one of the largest B Corp communities in the UK outside of London, highlighting Cornwall’s progressive approach to modern-day, purposeful business.

Hocking said: “We want the B Local in Cornwall to help progressive businesses realise the importance of balancing their people, the planet and prosperity for all. We want to demystify the journey of becoming a B Corporation, encouraging all those interested in becoming a force for good.

“Together we can discover new and innovative ways of creating an enduring future for our staff and customers while maintaining balanced profits and loving the world we all inhabit.”

To mark the new B Local Cornwall, a digital launch event is taking place on Wednesday March 10. The group is inviting all business leaders and employees to get involved in order to better understand B Corp and what it could mean to them.

The event will include guest speaker Tom Kay, founder of Finisterre – an early B Corp adopter; as well as a panel and Q&A session from the wider group including Amanda Barlow, MD of Made for Life Organics and the team at Ward Williams Associates. B Lab UK, the not-for-profit behind B Corp, will also be in attendance.

For more details and to register for the free online event, click here.