New PR agency launched

James Melville

A new sponsorship, PR and events consultancy has been launched in Cornwall.

East Points West has been founded by sponsorship and communications specialist, James Melville. The new company will be based in Truro and Falmouth, and have an additional associate office in central London.

James Melville has extensive experience working with a multitude of organisations, having previously worked at Genesis Consulting, WPP and Octagon. Previous international and UK clients include Sony PlayStation, Lloyds TSB and Manchester United. Clients based in Cornwall have included The Eden Project, Hall for Cornwall and Totally Truro.

Melville said: “I am extremely excited to announce the creation of a new consultancy based in Cornwall. The south west is increasingly offering a huge range of opportunities across sponsorship, PR and event creation. East Points West will develop a number of innovative, yet easy to understand solutions for companies wishing to engage on a local and national basis.”