Independent Wealth Planners UK (IWP UK) has acquired Truro-based financial planning firm Westinsure Webb Financial Services, boosting the company’s existing presence in the south west.

Westinsure Webb will join IWP’s regional hub, Kelsall Steele Investment Services. Henry Clayton will remain as CEO of the firm until the integration has completed. Westinsure Webb has two advisers and a total of £70 million in assets under administration.

Clayton said: “Our business has been providing advice and excellent service to clients for a period in excess of 60 years. We have always believed in putting our clients first, and that is why Kelsall Steele Investment Services and the personalised and regionalised approach of IWP was the natural fit for us.”

Wes Nixon, CEO of Kelsall Steele Investment Services, added: “We are thrilled to welcome Westinsure Webb to Kelsall Steele Investment Services and the wider IWP group. This acquisition marks the first step in our growth plans to build IWP’s south west hub into a £500 million true financial planning business. Henry has built an excellent business and I am looking forward to driving the next phase of growth for our combined businesses.”