Email marketing specialist, Jarrang, and local law firm Stephens Scown LLP, have teamed up to help businesses across the UK better understand the new General Data Protection Regulations (GDPR) which come into force this May.
Both Jarrang and Stephens Scown are providing expertise and insight to the business community to help them prepare for the upcoming changes which have been designed to make companies more accountable for the data they hold.
A free downloadable guide, which includes practical tips and advice backed up by sound legal practice, is available to download through www.jarrang.com. It is a move Jarrang founder and CEO, Stafford Sumner, hopes will help cut through some of the misinformation about GDPR that is leaving some businesses confused about what to do and how the changes will affect them.
“From conversations I’ve had over the last few months I know people are, at best, confused, and at worst, worried about what GDPR means for them and their business,” he said.
“By partnering with Stephens Scown to produce this guide we are able to provide our customers and the wider business community with easy-to-implement advice backed with the legal reassurance Stephens Scown provide.”
Ben Travers, partner and head of IPIT at Stephens Scown, added: “We’re delighted to be working with Jarrang to help people better understand how GDPR will impact their email marketing and how they manage their data.
“We’ve worked with businesses large and small – including international household names – to get ready for GDPR. One aim of the legislation is to give people more control over their personal information as well as simplifying and modernising the protection of data. It should be welcomed, not feared, and we want businesses to make sure they’re compliant by offering sound, practical advice.”
The new regulations will supersede the Data Protection Act (DPA) of 1998, which was created long before the Internet revolutionised communication and has become rapidly outdated.