A leading Cornish law firm has warned businesses that it’s more important than ever to be aware what is said about them online, and has launched a new service that helps companies monitor it.

‘Eye Online’ is being offered by Stephens Scown in response to the growing need to be aware of what is being said on the Internet and social media about a brand or product – and the need to react quickly to conversations.

Eye Online gathers real time content from a large number of social media sources such as blogsites, websites, Twitter, Facebook, Instagram and local news.

Information is displayed on a user-friendly dashboard and the system sends alerts when action may be needed, such as when negative comments are being posted.

Ben Travers, partner and head of IP and IT team at Stephens Scown, said: “The ability to manage and react fast to what’s being said online is crucial.

“You need to know when negative things are being said so you can challenge or resolve situations quickly; and you also need to know when positive things are being posted, because that’s a great opportunity to engage with customers in the online environment, speed really is of the essence.  Even small things can go viral very, very quickly.”