Video: Clean Cornwall Week

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An experiment to find out how many people would pick up litter on their local high street has been carried out to raise awareness of Clean Cornwall Week, which begins this weekend (Sep 19-26).

To launch the campaign, Clean Cornwall and Clean Cornwall Week sponsor, Rodda’s, released a video to promote the surprising results.

In two hours Falmouth and Truro, 266 people walked within a metre of the rubbish, but only two people stopped to put it in a nearby bin (that’s less than 1%).

Commenting on the results, Clean Cornwall project manager, Jill Stott, said: “It’s easy to forget that we all have a part to play in looking after our local environment. This week, we want to remind people that litter is a problem and help bring the issue back into public awareness.

“Simple actions can help stop litter, like taking litter home, binning a piece of rubbish you see in the street or on a beach, or joining a local litter pick. Paying more attention to how we create litter in the first place, and understanding what we can do to easily reduce this, is a big part of the discussions we hope Clean Cornwall week will encourage.”