A leading Cornish drinks brand has been given a facelift as it looks to tackle the UK cider market.
Healey’s Cyder has unveiled a new label for its best-selling Rattler brand, supported by the new strapline – ‘Chill it. Sip it. Love it.’
The new livery is rolling out across bottles of Rattler Original, Rattler Pear and Rattler Berry cyders from the end of the month. In-pub draught branding has also been updated with the new look, including lenses, bar runners and glassware.
The rebrand is one of the first changes implemented by Joe Healey, head of commercial, since his return to the family business at the end of last year. Since then he has been working closely with his brother Sam, head of operations, on a range of initiatives to drive distribution.
He commented: “The introduction of our new branding is just one element of a year of development and innovation behind Rattler. 2013 has already seen a new website and going forward will include new products and a new festival and events programme.
“The Healey family has big ambitions for the Rattler brand and we are keen to develop both new and existing route to market opportunities for our draught and packaged Rattler.”
Healey’s Cyder is headquartered at Penhallow, near Truro, Cornwall, where the family also runs Healey’s Cornish Cyder Farm a leading visitor attraction with 400,000 visitors a year.