Brewery’s Tribute to cycling team

Tom Mazzone (Saint Piran pro rider), Ricci Pascoe (team principal), Laura McKay (head of marketing - Beer & Brands, St Austell Brewery) and Andrew Turner (managing director, Beer & Brands, St Austell Brewery)

A new two-year partnership has been signed between Cornwall’s Saint Piran pro cycling team and St Austell Brewery’s flagship brand, Tribute.

Now in its sixth year, the team competes at the top levels of cycling in the UK and on UCI Continental Circuits across Europe.

All eyes will be on Saint Piran when they compete in the Tour of Britain, the UK’s premier road cycling event, which begins this Sunday (Sep 5). Cornwall is set to host the opening stage of the race, covering a scenic 111 miles from Penzance to Bodmin.

Andrew Turner, MD of St Austell Brewery’s Beers & Brands, said: “As a business with its roots in Cornwall, we are very proud to announce our partnership with Saint Piran, an inspirational team born in the county and now performing on the highest stage.

“Tribute has long been a brand that champions team sports that sit at the heart of communities across the south west. Saint Piran will be a source of pride for Cornwall when they take on the Tour of Britain this weekend, and we look forward to cheering them on.”

Richard Pascoe, team principal of Saint Piran, added: “St Austell Brewery has a long tradition of supporting sport in this region and we are delighted to be entering into a partnership with one of Cornwall’s best-known companies. Our riders’ helmets, bearing the iconic Tribute brand, will be worn in the Tour of Britain next week, and will be seen by hundreds of thousands of spectators on the roadsides, and millions on TV. We look forward to a long and fruitful partnership.”