New rum launches in Cornwall

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A new Cornish independent drinks company is launching a premium spiced rum.

8Track, from Upbeat Spirits, is made from fine Guyana and smooth 8-year-old vintage Barbados rums, and is infused with Seville oranges, vanilla, cloves, ginger and cinnamon.

8Track has already secured a wholesale listing and distribution partnership with St Austell Brewery and established numerous local listings with key businesses including The Old Bakery Studios, The Longstore restaurants, and Rebellion restaurants.

Co-founder of the business, former St Austell Brewery marketing director Jeremy Mitchell, said: “Having worked in drinks marketing and hospitality for much of my career, I’d always wanted the opportunity to start up a new business and create a brand from scratch.

“Events of the last 18 months gave me a once-in-a-lifetime opportunity to join forces with Matt and to fulfil this ambition through 8Track. As the world rebuilds and society opens up again, we believe the timing is right for 8Track, a unique and delicious spiced rum brand that celebrates togetherness, good times and doing things better.”

Fellow co-founder Matt Franks, who is also CEO at Fluid Branding, added: “We’re super excited to be working with such a talented team and really proud of the brand we’ve created. We’re lucky to have received such incredible support already from local bars and customers and can’t wait to see how it all develops.”

The “fun-loving” new rum is presented with a bright label design – encapsulating its “good times” philosophy – created by Falmouth design agency Kingdom & Sparrow, with web design and photography provided by The Design Room, in Truro.

8Track uses only lightweight recycled glass bottles and is partnering with Porthleven-based paper packaging company, Flexi-Hex, – to offer a sustainable packaging solution that’s plastic free.

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