Dairy appoints new marketing head

Emma Lawes

Trewithen Dairy has appointed a new head of marketing to its management team.

Emma Lawes will oversee positioning the brand for its next stage of growth as it looks to expand nationally, and lead on how the business brings innovative new products to market.

Before joining the Lostwithiel-based business, Lawes had worked in various key positions with national brands. Notably, she was head of proposition development at Virgin Media, where she gained extensive experience designing and implementing marketing strategies and launching successful consumer products and services to market.

She said: “I’m so excited to be working with Trewithen Dairy and putting plans in place to continue the growth of the business, helping ensure its incredible success story maintains momentum and driving the business forward as it positions itself to the national consumer market.”

Lawes has a keen interest in the countryside and spent much of her childhood with her family in the West Country. She is also a qualified personal trainer, and says she is passionate about health, fitness, food and its provenance and the environment.

Trewithen Dairy’s MD, Francis Clarke, added: “Emma’s knowledge and passion really impressed us from the start and we are delighted to welcome her to the Trewithen Dairy team.

“We care deeply about natural, ethical and environmentally positive food and we want these messages to resonate with customers who want the nutrition, health and taste benefits of great dairy products.”