UK’s ‘most loved’ ale brand


St Austell Brewery’s flagship beer brand, Tribute, is the UK’s most loved ale, according to the ‘Top 100 Most Loved Drinks Brands’ – the latest report from market research company, Savanta (November 2020).

The consumer insight report is drawn from the opinions of over 96,000 consumers. It has revealed the UK’s most popular drinks brands for 2020, with performance rankings from across all major categories – beer, cider, wine, spirits, soft drinks and no/low alcohol drinks.

While Guinness came out top in the ‘Stout & Ale’ category, Tribute was the number one most loved ale. In terms of brand image, Tribute scored highly with consumers. 25% said the ale was ‘full of taste and flavour’, 23% described it as ‘easy drinking’ and 22% considered it a ‘classic’ brand.

Andrew Turner, MD of St Austell Brewery’s Beer and Brands, said: “We’re very proud that people hold Tribute so close to their heart. Both its taste credentials and consistency have made it a firm favourite with beer lovers for over 20 years and it has a loyal and growing following to this day.”