St Austell Brewery has today completed the acquisition of Devon-based specialist drinks wholesaler The Real Beer Company.
Founded in 2009, The Real Beer Company provides an extensive selection of cask and bottled beers as well as keg and bottled ciders for pubs and bars.
St Austell Brewery said the purchase of The Real Beer Company will strengthen and complement its existing composite free trade business.
MD, James Staughton, said: “The purchase of The Real Beer Company will firmly establish St Austell Brewery as the undisputed cask beer champion in the south west and Bristol.
“The acquisition means we’re able to offer existing and new customers an unrivalled range of guest ales; including our own brands and those of other brewers.”
Former Real Beer Company owners, Martin Breading and Chris Ham, have both joined St Austell Brewery; Ham, will continue to head up the Real Beer business under St Austell Brewery’s sales director, Ian Blunt, while Breading joined St Austell Brewery in 2012 in the role of national sales director.
Financial terms were not disclosed.