Cornish ‘boy band’ Fisherman’s Friends are singing for their beer after agreeing a novel partnership with St Austell Brewery.
The group have joined forces with the brewery and will sing and become the faces of Tribute Ale in return for the odd pint or three.
The year-long campaign includes an exclusive new free CD – The Fisherman’s Friends Tribute Bootleg Sessions – recorded by the ensemble at the St Austell Brewery pub, The Golden Lion in Port Isaac, where it all began two decades ago entertaining the locals with sea shanties.
Brewery MD James Staughton said: “We’re incredibly proud of our Cornish heritage and as Cornwall’s biggest brewery are delighted to be working with Port Isaac’s Fisherman’s Friends. We love their singing and they love our beer – it’s a perfect match!
A spokesman for the band added: “It is so refreshing to be able to negotiate such a liquid deal. No lawyers and huge fees for Port Isaac’s Fisherman’s Friends, just great beer. We are just not sure St Austell know quite how much beer they drink!”