South west tourism businesses can be a force for good in the fight for survival of the planet, according to former Eden Project sustainability director, Chris Hines MBE.

Speaking at the inaugural Tourism Summit in Exeter last week, he said: “Being more sustainable is an investment in the future for the south west’s tourism businesses and tourism providers have a shared responsibility to encourage visitors to travel less but stay longer.”

Attended by tourism and hospitality leaders from across the region, the ‘Tourism for Good’ themed conference brought together the best and brightest minds in the sector in response to the social, economic and climate challenges facing the region and the wider world.

The conference was the brainchild of Clockwork Marketing’s Clare Bushby and Sound View Media’s Gareth Allen. Both have decades of experience working with tourism and hospitality businesses across the UK.

“We’re acutely aware of the challenges facing all businesses and organisations in 2022 and the ‘permacrisis’ we find ourselves in,” said Allen.

“When so many issues are being thrown at us from all directions it’s difficult to decide where our priorities lie – today’s event helped people find a way through the mire and point them to a prosperous future.”