St Austell Brewery’s flagship lager brand, korev, has become an official event partner of SkyBar.
The new three-year sponsorship deal will see the brand take centre stage at SkyBar events throughout the summer – from the Cornish coastal havens of Watergate Bay, Polzeath, and St Agnes, to locations across the wider south west including Croyde, Wells, and Chew Magna.
The brewery will also exclusively supply all SkyBar events with beers, wines, spirits, and soft drinks.
SkyBar is a ‘pop-up bar event’, which appears at locations throughout the summer months, featuring a mixture of food and drink, DJs and live music.
Mark Stephens, head of regional sales at St Austell Brewery, said: “We’re delighted to be signing an exclusive three-year deal with SkyBar.
“To unleash korev’s full potential, we invested in an exciting rebrand last year, inspired by the spirit of Cornwall and our connection to the coast. What better event to partner with than a series of summertime sessions, on the clifftops overlooking the ocean, in some of the West Country’s most beautiful spots. We can’t wait for the long-awaited festival season.”