A holiday company has launched a destination cap to tackle overtourism.

Sawday’s has identified 14 “heavily impacted destinations” in the UK and Europe, from Cornwall to Barcelona. The strategy will involve limiting the number of properties listed by the Sawday’sCanopy & Stars and Paws & Stay brands.

The company, which represent nearly 2,000 holiday properties in the UK, says it will limit the number of places to stay in “destinations impacted by overtourism” – with Mousehole, St Ives and St Minver being three of the key areas highlighted.

MD Mike Bevans said: “The constant desire for insatiable growth by some holiday operators, accommodation platforms and large rental companies is unsustainable.

“Communities need viable visitor numbers in areas affected by overtourism – a more targeted approach that has lighter impact and yields higher income is better for everyone. The industry can’t keep gorging itself on the generosity of local infrastructure, communities and the environment without considering the longer-term effects.

“We know we are a small company, and that our actions alone won’t solve overtourism, but we are conscious not to add to the challenges tourism can bring. We hope that our policy sends an important message that encourages other organisations to be more considerate of the bigger picture. We believe in putting communities before maximising profit and we encourage slower and more responsible ways to travel. It’s time for the travel industry to take a lead.”

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