Visit Cornwall is launching a media and travel trade engagement drive to entice international visitors and British holidaymakers to discover the county’s lesser-known delights following this year’s G7 summit.
Cornwall’s tourist board has designed a dedicated media and travel trade portal which is being launched at a special virtual event for overseas media and tour operators tomorrow (May 27).
Visit Cornwall is taking the opportunity to showcase Cornwall to international markets and to highlight the year-round appeal to UK visitors during a live streamed session via YouTube on the same date.
As well as free-to-use imagery, newly-commissioned video footage and example itineraries, the new portal will also feature a bank of blog articles. Tour operators, travel agents and travel press will be able to access everything they need to be able to write about or sell Cornwall.
Visit Cornwall chief executive, Malcolm Bell, said: “If overseas visitors have heard of Cornwall, the chances are that it will have been thanks to films and TV shows that have been shot here, from Doc Martin to the BBC’s Poldark. But international holidaymakers may be surprised to discover the amazing walks along our 400-plus miles of coast path, the glorious gardens, fabulous wildlife, world-class food and drink, historic houses, castles and vibrant arts and cultural scene. Cornwall should be high on the bucket list of places to see as part of a UK visit once travellers are able to come.
“Meanwhile, British holidaymakers may feel that they’ve ‘done’ Cornwall, but we’re inviting them to delve below the surface of the more obvious highlights and honeypots. By channelling our efforts into extending the tourist season, the exposure created by hosting the G7 will reflect the increasing number of people drawn here because of the quality of our environment and lifestyle.
“From hiking for miles across sandy beaches during super low tides to cold water swimming, from incredible wildlife spotting to outdoor theatre in the depths of winter and superlative dining experiences, Cornwall has so much to offer beyond the bucket and spade holiday.”