New St Ives video campaign


A new video has been produced to promote St Ives and reassure visitors of the new measures now in place to make it as safe as possible for them to visit the Cornish seaside town.

St Ives Business Improvement District (BID) has produced the promotional video, titled ‘Welcome back to St Ives’, with the aim of encouraging holidaymakers, supporting town businesses and reassuring visitors hoping to visit the town after lockdown restrictions were eased.

The BID also hopes the video will help market St Ives as the ideal year-round staycation destination and encourage increased numbers of autumn and winter holidaymakers, who may be looking for UK-based breaks in 2020 with quarantine restrictions limiting overseas travel.

St Ives BID has been working closely with St Ives Town Council and Cornwall Council to manage a number of safety measures agreed in a Covid-secure action plan to make it as safe as possible for visitors, workers and residents after shops, restaurants and accommodations reopened.

The video conveys information about these measures while showcasing the unique destination of St Ives with its spectacular beaches, independent shops and art galleries.

BID manager Helen Tripconey said: “We have put together our ‘Welcome back to St Ives’ town plan in close co-operation with the town council and Cornwall Council, following Government guidelines but adapting for our fishing town’s unique character and winding narrow streets.

“The measures we have put in place include road closures, which allow people to move more freely throughout the town, and marshals patrolling the towns and beaches, all with the aim of keeping people as safe as possible in these extraordinary times.

“The video is a great way for us to convey the measures in place to visitors, promote our town, and help people be reassured to visit.

“We have now come out of the initial opening stage and it is getting busier in the town so it is always best to check before you visit, and our key message for visitors and holidaymakers is to plan ahead.”