The Valley Cottages in Truro has signed up to join leading dog-friendly travel company PetsPyjamas for its ‘We’re Barking Britain’ campaign.

Encouraging owners to flex their hound pound, the new campaign is based on encouraging at least 10% of the nation’s 9.9 million dog owners to take their holiday in the UK in 2020, to try to generate more than £2 billion for the country’s hospitality industry.

The Valley Cottages joins more than 120 hound-picked hotels and self-catering properties throughout the UK who are offering Barking Britain petaways, with local produce or a local experience being part of the break.

The Valley Cottages’ MD, Alex Horsfall, said: “We’re delighted to be part of PetsPyjamas’ ‘We’re Barking Britain’ campaign, as it’s great to see several companies coming together in partnership to not only help the industry recover, but also give to good causes in a time they need it most.”

PetsPyjamas co-founder and CEO, Karen Hanton, added: “The hospitality industry has been particularly hard hit in recent months, and with summer abroad lacking its usual appeal, there’s never been a better time to discover all the UK has to offer.

“Through our ‘We’re Barking Britain’ campaign, we hope to rally up the nation’s dog owners to help get the country back on its four feet and reward our dogs for their emotional support during the lockdown with new adventures with their favourite human!”