Beach Retreats caters for itself


Self-catering agency Beach Retreats has become a standalone business, within the Watergate Bay Hotel group.

The move will facilitate the agency’s strategic growth and independence, while continuing to benefit from the stability and best practice of the umbrella organisation.

Beach Retreats was set up in 2006 by Pix Ashworth, whose family own Watergate Bay hotel, to fill a perceived niche in the marketplace specialising in “high quality properties near stunning beaches with great après-surf”.

After a decade of continued growth, driven by strong bookings and a growing portfolio, now extending across Cornwall and into north Devon, Andrew Easton is now taking control of the business with greater autonomy to drive it forwards.

Andrew Easton, who became MD of Beach Retreats this year, said: “We are thrilled to be standing on our own two feet, providing strategic and financial independence. We have had another sell-out summer and with a strong year forecast into 2018, we knew it was the right time.”