A new partnership has been formed to promote safe enjoyment of the south west’s beautiful beaches and clean bathing waters.

BeachWise is supported by Cornwall Council, the Environment Agency, Keep Britain Tidy, Marine Conservation Society, RNLI, South West Coast Path Association, South West Water, Surf Life Saving Great Britain and Visit Cornwall and brings together beach safety advice and useful information from all the organisations involved.

The partnership has launched its first joint initiative, a new online tool with 20 top tips to help beachgoers enjoy a safe, fun, healthy and relaxing day by the sea.

Malcolm Bell, chairman of the BeachWise Forum and chief executive of Visit Cornwall, said: “All of our partner organisations, in one way or another, are involved in promoting and protecting our beaches and coastal waters and want to encourage residents and visitors to enjoy them in safety.

“However, with so many different sources of useful information it’s not always easy for people to know where to look it.

“We therefore joined forces to put all that information in one place, displayed in a fun and interactive way.

“This is the first of hopefully many successful joint projects.”