Former VisitEngland chief joins Islands’ Partnership


The Islands’ Partnership has appointed James Berresford as its new independent non-executive chairman.

The former VisitEngland chief executive will take the role for an initial three-year term and will work alongside the Islands’ Partnership board and executive team in driving forward the continued growth of Scilly’s tourism industry and the wider economic prosperity of the islands.

Berresford brings a wealth of knowledge and expertise to the Islands’ Partnership, having with a long and successful career in tourism, most notably the last six years as chief executive of the National Tourist Board, VisitEngland.

Prior to that, he was director of tourism for eight years at the North West Development Agency.

“I am delighted to be given this opportunity to join the Islands’ Partnership Board as non-executive chair,” Berresford commented.

“I’m looking forward to sharing my experience and enthusiasm to help steer the continued development of a sustainable visitor economy and to support island businesses to grow and prosper.

“In the last three years, the Islands’ Partnership has done a terrific job in turning around the tourism economy and driving up visitor numbers after years of decline, but tourism is a fast-paced, ever-changing industry. I’m committed to ensuring the Partnership and the islands rise to these challenges.”