Over 50 tourism marketers from across the region will be attending this Friday’s (October 2) CIM South West Tourism Conference being held at Watergate Bay Hotel.
Speakers at the full-day conference include: VisitEngland marketing director Tim Holt, Malcom Bell from Visit Cornwall, Diane Burke at GWR, Stafford Sumner at Jarrang, Dorota Szymczynska from TripAdvisor and Colin Midson of the Port Eliot Festival.
The speakers will be presenting on many of the marketing challenges facing the tourism sector in the region. Under the spotlight is the changing role of Destination Marketing Organisations, how businesses can better use the customer and prospect data they collect, and how to make the most of Trip Advisor.
The day will also include open panel discussions on the role of events in tourism marketing and the future of tourism in the region. Additional guests joining the panel include Martin Williams from The Happy Seven and CIM SW tourism ambassador, Rachel Johnston from the National Trust South West and Judi Blakeburn from Watergate Bay Hotel.
Christine Boswell-Munday, network manager for CIM South West explains: “The objective of the conference is to help those working in the sector understand what is happening and the impact the changes may have on the business. It also provides an opportunity to explore key tactical marketing disciplines such as the value of using customer data and customer review sites to the fullest advantage.”