Eden signs licensing deal

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Eden Project Shot

The Eden Project is extending the reach of its renowned brand through the development of a new range of licensed products.

Recently acclaimed as the UK’s greatest landmark for the 21st century, the Eden Project has teamed up with IPR Licensing, which specialises in the creation and management of licensing programmes.

The aim is to create a range of high-quality, eye-catching licensed products under the Eden brand, enabling the attraction to take its message to a wider audience.

Eden’s commercial manager, Tracey Smith, said: “This is an exciting moment for Eden as we look to extend our good name through a range of very fitting products. With their experience and impressive reach, IPR are the perfect partners in this new venture.”

Sarah Dixon, joint MD of IPR Licensing, added: “It is great to be working with such a well-known and dynamic brand as Eden. The initial focus is on licensed food, home and garden products, with some core licences already signed and more under discussion.”