Top tourist board for social media

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Visit Cornwall has been named the top tourist board in the country for social media in the Social Travel Britain Awards 2015.

Social Travel Britain Awards badge

The award celebrates Visit Cornwall, which became a private sector Community Interest Community at the beginning of the month, as being one of the first, and most successful, tourist boards to adapt to the digital era, and praises its integrated and innovative approach to social media.

Steve Keenan, organiser of Social Travel Britain Awards 2015, said: “Visit Cornwall gets digital and social. The county understands that the most authentic and enthusiastic results come from the people that matter most – those people working in tourism.

“By training 200 businesses in digital workshops last year, Cornwall can only benefit from greater understanding of social and digital and the shared creativity that will result.”

Visit Cornwall chief executive, Malcolm Bell, added: “Social media is at the heart of our integrated marketing strategy. From using its highly targeted data for advertising, to using social for both reactive and proactive PR, to customer service, we champion social media in a way that delivers real economic value to the Cornwall visitor economy.”