Visit Cornwall has been ranked number two in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to social media performance by their official channels.
Produced by social media agency Umpf in association with HolidayLettings.co.uk, the Index praises Visit Cornwall for its engagement and fan growth on Facebook, Twitter and Instagram, as well as for its rich content strategy.
Matthew Balmforth, social media account manager at Umpf, said: “All the judges were impressed with the array of content utilised to promote the destination, such as bespoke videos showcasing some of the best views of Cornwall, all given a twist by incorporating tweets from their communities.”
The Index places Visit Cornwall, just behind Visit Wiltshire and ahead of VisitLondon.
Lauren Hogan, Visit Cornwall’s digital marketing manager, said: “Visit Cornwall works extremely hard to execute social media.
“Our editorial and content strategy helps us to deliver innovative, useful and engaging interaction with visitors to benefit Cornwall’s visitor economy and tourism businesses. It’s great to be recognised as one of the leading organisations in the UK for our social media communications.”