The Eden Project triumphed at last week’s Travel Marketing Awards, winning Gold for the best Integrated Campaign of the Year, for Dinosaurs Unleashed.
The campaign behind Eden’s first-ever dinosaur-themed programme last summer proved hugely popular and helped drive more visitors to Eden and Cornwall.
Eden’s marketing director, Rita Broe, said: “We’re so thrilled to have won Gold for our Dinosaurs Unleashed campaign. It was the biggest and broadest campaign we’ve ever run and a brilliant, creative team effort.
“Within Eden, sales, brand, media relations, digital and customer research all played a huge role, dovetailing with our two excellent agencies Gendall Design, who won the award with us, and Bluesoup Communications, who did the creative and media buying.”
