Tourism businesses affected by the floods – from bed and breakfasts and hotels to local attractions – will get help from a new £2 million support fund, Culture Secretary Maria Miller has revealed.
The investment will put experts on the ground in hit areas to give practical advice and support to tourism businesses.
This will include helping them to communicate effectively with their customers online, give advice on what business support measures are available and how to access them and marketing their businesses so that tourists know what is still on offer.
The advice sessions for tourism businesses in flood affected areas will be hosted by VisitEngland and run throughout March. VisitEngland has also launched an online toolkit offering advice to help businesses affected return to trading as soon as possible.