Cornwall has proved its position as the nation’s favourite holiday destination by winning the British Travel Awards for the fifth consecutive year.
Collecting the award last night at a gala dinner ceremony in London, Visit Cornwall head, Malcolm Bell, commented: “This amazing award is the collective effort of the whole industry and is a credit to everybody that contributes to tourism in Cornwall.
“A lot can change in five years but by winning the British Travel Awards year after year, it shows that Cornwall is adapting to market demands and even during uncertain times, is reinventing itself to give visitors reason to return time and time again. But most importantly, such a high profile accolade showcases Cornwall to a new audience which is vitally important in order to grow our visitor base.”
In an equally impressive feat, the Eden Project held onto the title of Best Leisure Attraction for the third year in a row while the National Maritime Museum Cornwall in Falmouth claimed Silver for Best Heritage Attraction.
Looe also added to Cornwall’s list of trophies by taking Silver for UK Coastal Resort.