Aspects founder steps down


Jennie Smith, founder of Cornish holiday lettings agency Aspects Holidays, has stepped down from her role as commercial director after 24 years with the company.

Since starting Aspects Holidays in 1989 with just a handful of holiday cottages on its books, she has grown the business to more than 300 properties in St Ives and west Cornwall.

Jennie Smith with her husband David
Jennie Smith with her husband David

In August 2012, Aspects was sold to fellow Cornish holiday lettings agency Classic Cottages, with Smith continuing to work for another year before retiring from the business completely.

Day to day running of the business has been handed to operations manager, Amanda Stinchcombe, who has worked for Aspects for more than ten years as property and sales manager. MD of Classic Cottages, Anthony Skitt, will continue to work with the Aspects team on strategic decisions.

Smith said: “A lot of consideration went into how to best ensure that Aspects would continue to run and develop after I retired. With no natural family successors to take it on, I decided that the best option would be to sell to another agency which would be able to take the business forward, but keep the Aspects name and staff, retaining a ‘business as usual’ set up.

“I’m really looking forward to having some time to myself and enjoying retirement with my husband David. Amanda will do an excellent job of running Aspects, and with the investment and support of Classic Cottages the company will continue to grow and provide a first class service to all of our owners and guests.”


  1. As an ex employee of Aspects I just want to wish Jennie a long and happy retirement. It is well deserved. She is a lovely, caring individual and held in high esteem by everyone that knows her and worked for her and with her. Her knowledge of the South West holiday letting business will be a big loss however I’m sure she has left Aspects in good hands by handing over the reins to Amanda and the rest if the Aspects staff.

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