Tourism campaign stepped up

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Families, event goers and dog owners are the target of three new marketing campaigns being rolled out by Visit Cornwall, in a bid to attract new visitors and raise the profile of Cornwall as a holiday destination.

The Newlyn Fish Festival
The Newlyn Fish Festival

The campaigns are part of a three-year investment project called ‘Growing Tourism Locally’ which has been funded by £400k from the Government’s Regional Growth Fund (RGF) and is led by the national tourist board, VisitEngland. Contributions to the campaign have also been made by the private sector.

Launching this week, Kids Love Cornwall is the first of the three new campaigns and sets out to promote visits during school term times by targeting families with pre-school aged children.

Under the banner of ‘Cornwall Celebrates’, the second campaign will support three events taking place in 2013 which have been recognised as having the power to attract new visitors into Cornwall – kicking off with the Fowey Festival of Words and Music in May, followed by the Newlyn Fish Festival and Padstow Christmas Festival.

Autumn sees the launch of the third campaign, Dogs Love Cornwall, which aims to raise awareness of the wide range of experiences available in Cornwall for visitors with four-legged members of the family in tow.

Malcolm Bell, head of Visit Cornwall, said: “These new thematic campaigns are an exciting addition to our existing activity and offer a double win for Cornwall – not only do they promote product areas in which Cornwall excels but they also target those market segments that have the capacity to grow our year-round visitor economy.”