A new initiative is being launched to help Cornish tourism businesses promote themselves more effectively.
Fal River Cornwall is recruiting Piece of Cake Training to deliver a series of public relations and marketing workshops to its partners.
Around 120 businesses currently work together under the Fal River Cornwall banner, with the aim of promoting the area as Cornwall’s most popular visitor destination.
Fal River Cornwall MD, Tim Light, said: “We have worked with Sam White and Suzie Smith from Piece of Cake Training in a variety of roles for several years, so it made perfect sense to enlist their services to offer this added value provision for partners.
“I’m confident that tapping into their ideas, support and knowledge will act as a fantastic catalyst for everyone attending.”