Classic Cottages hits acquisition trail

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Specialist self-catering holiday lettings company Classic Cottages has acquired Aspects Holidays for an undisclosed sum.

Classin Cottages chairman Simon Tregoning

Aspects Holidays, based in Hayle, was established in 1989 by Jennie Smith and markets 296 holiday cottages, mostly in St Ives. All of its properties are in Cornwall.

The deal will see Aspects Holidays continue to trade under its own brand and Jennie Smith will remain involved in the business for at least a year. All 18 Aspects Holidays staff are being retained by Classic Cottages.

Classic Cottages chairman, Simon Tregoning, said: “Jennie has built up a successful and well-established business with a strong brand and specialist knowledge of St Ives, all of which was attractive to us.

“Working with Aspects will give us first-hand experience of running multiple properties in the same location, and that’s something new for us given our wide geographic spread.

“What we bring to the table is a range of digital marketing and information technology platforms that add real value for owners looking to maximise rental income, including an owners’ website with real-time booking information.”

Smith added: “Simon and his team share so many of our values that this was an easy decision for us and we are looking forward to working together. Being part of a larger business will bring a range of benefits to our owners and customers, and keeping the Aspects Holidays brand means it is very much business as usual.”

Last year Classic Cottages became a partner in St Agnes-based Boutique Retreats, which offers a bespoke alternative to hotel accommodation in 27 luxury properties in Cornwall.

Foot Anstey and Bishop Fleming acted for Classic Cottages and Murrell Associates and Francis Clark acted for Aspects Holidays.