More than 400 Falmouth businesses now have the opportunity to benefit from a new interactive ‘window on their world’ with the launch of a comprehensive destination website, funded by the Falmouth Business Improvement District (BID).
The launch of www.falmouth.co.uk marks a major milestone in the BID’s marketing strategy, which aims to increase footfall into the town and enhance the trading environment.
Designed by Falmouth-based Gendall Design, the new website showcases the recently developed brand which repositions Falmouth with its strapline ‘The Spirit of the Sea’.
The website hosts an array of features including embedded videos, interactive maps, downloadable e-guides and an extensive local A-Z directory.
Nigel Carpenter, chairman of the Falmouth BID board of volunteer directors, said: “Key organisations in the town publicise their own brands but until now, there hasn’t been a proactive effort to promote ‘Falmouth’. We have so much to offer visitors and it is vital that we do this now.”
The Falmouth BID is managed by Richard Wilcox, previously a key player in the setting up of the Tourism Newquay brand and head of tourism for the Isles of Scilly. He said: “Given the current economic climate, many businesses and operations are scaling back, however it is clear that destinations who invest in their marketing and strategic development at this time, will be all the stronger during the recession and beyond.
“Until now, Falmouth hasn’t had a clear business or marketing strategy and the creation of the BID allows us create and implement this in a sustained and effective way.”