One of Cornwall’s largest hotels has posted a recession-busting record start to a new year. The 120-bedroom Falmouth Beach Resort Hotel has clocked up the best January and February trading performance in its 25-year history.
With many holidaymakers expected to give overseas destinations a miss, Falmouth Beach general manager David Glover reported: “We already have an encouraging level of bookings for the summer, with many for as long as a week or a fortnight, which is unusual as the more typical bookings are for just three or four days.”
He added: “The overall healthy picture effectively enables us to safeguard jobs here. At a time of widespread redundancies and cutbacks, we anticipate being able to hold our staff levels at 123 full- and part-time.”
Glover said the great start to the new year and outlook for the rest of 2009 reflected high demand right across the board – weddings and functions, leisure, conferences, holidays and short breaks.
The early success included a highest-ever total of over 2,000 people attending the hotel’s “Alternative New Year’s Eve” party nights, which were introduced in 2000 to cope with Millennium overspill and this year ran every Friday and Saturday through to Valentine’s Day.
Glover commented: “It just goes to show that the business is still there if you look for it, market yourself effectively and can supply the right product and service at the right price.
“We have consistently invested in new and improved facilities and ongoing staff training programmes. Our total investment figure over the past decade is around £4.5 million and we are now reaping the rewards for this demonstration of faith in the future of Cornish tourism.”
He added: “As well as the local spending power of our guests, we source a substantial proportion of our products and services from local suppliers, and so it all adds up to a massive boost for the local economy.”