Cornish clothing brand, Seasalt, has reported a rise in sales over the Christmas period.
In the five weeks up to December 28, total sales across all channels (online, stores, marketplace partners and wholesale) rose 10% compared to the same period the previous year.
Online sales lifted 6% while store revenues were up 3% compared with the same period in 2023.
Seasalt has also continued to build on important relationships with marketplace partners both in the UK and Internationally, including M&S, Next, Zaland and Nordstrom, and these have all gone from strength to strength in 2024, resulting in a particularly noteworthy Christmas performance, with sales up 46% on the prior period.
These partners form a core part of Seasalt’s international expansion strategy which drove impressive performance with international markets representing 10% of sales during the period.
Chief trading officer, Jon Lewis, commented: “We are very pleased to see all of our main sales channels perform so well over the festive season, with healthy year-on-year growth across all three.
“During the Black Friday trading period we reported our most successful day ever online. The big product category winner for us was Knitwear, our customers were resoundingly positive about the collection and that was evidenced through very strong sales in the run up to Christmas. Our trading results reflect our customers’ reaction both to our full-price product ranges and our Black Friday and end-of-season sales promotions.”
