Contemporary Cornish clothing brand, Seasalt, has appointed Louise Couch to the role of chief financial officer.
Bringing a wealth of valuable industry experience gained through working with fast-paced consumer and tech businesses, Couch will join the Seasalt executive board and will be responsible for Seasalt’s financial decision making and contributing to Seasalt’s global expansion. She will report directly into CEO Paul Hayes.
Couch formerly held senior roles in Investment Banking at JP Morgan and Morgan Stanley, where she focused on the retail sector, and, most recently, spent three years as senior director, international financial planning & analysis at Peloton Interactive.
“I’m delighted to welcome Louise to Seasalt; her appointment marks a significant strengthening of our senior leadership team,” said CEO Paul Hayes.
“Her extensive knowledge and experience, particularly in international markets, will be invaluable as we continue to develop our long-term strategy to support our growth ambitions.”
Couch added: “I’m delighted to be taking on this opportunity at Seasalt, joining the team at an incredibly exciting time in the brand’s domestic and international expansion. Seasalt is a fantastic success story, with such a strong heritage, and I’m very much looking forward to being on board to define and deliver the next stages of growth.”
