Helston Garages sold to Vertu Motors

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Helston Garages is under new ownership following the completion of its sale to Vertu Motors in a deal worth £182 million.

The deal will see 28 of Helston’s dealerships across the south west rebranded as Vertu Motors and Bristol Street Motors. Helston Garages’ other 12 sites were recently sold in a separate deal to Yeomans Group.

Helston Garages had been a family-run business for more than 60 years, building up a network of dealerships across Cornwall, Devon, Dorset and Somerset, operating under several brand names including Westerly, Carrs and Truscotts. It was previously owned by David Carr, before his death in February.

Robert Forrester, CEO of Vertu Motors, said: “We are delighted that Vertu Motors has completed its acquisition of Helston and 28 sales outlets, further evidence of the execution of our long-term strategy to build scale, geographic coverage and deepen our relationships with our key automotive manufacturers.

“I have spent much of the last week in the business, have met many highly talented people and visited the impressive and well invested property estate.  The integration process will commence immediately and be largely completed by March 2023.”