All smiles at B Corp status

L-R: Mark Cuddigan, Nick Wills, Chris Hines MBE and Paul Critchley

Cornwall-based Smile Together is now officially a certified B-Corporation, and the first dental practice in the UK to achieve the accreditation.

“This is a tremendous accolade,” said MD Paul Critchley. “As a values-based, mission-led organisation, impact is at the heart of everything we do and it was natural for us to seek B Corp accreditation.

“After a rigorous and lengthy certification process, we can now proudly shout that we’re a member of this international community of like-minded organisations making business a force for good across the world.”

The formal B Corp plaque presentation took place yesterday (Aug 15) at Polzeath Beach with Mark Cuddigan, head of Ella’s Kitchen and a member of the national executive for B Corp UK.

He explained: “B Corp provides independent verification that an organisation meets the highest standards of social and environmental performance, public transparency and legal accountability in balancing profit and purpose. B Corp is not just about getting a badge, it’s continuing to do the right thing as a business. It’s about collaborating to make the world a better place. We are thrilled to see Smile Together achieve their certification, and with such a great score and potential influence”.

Also in attendance was Nick Wills, head of IT & information governance for Smile Together, who coordinated the B Corp assessment process, and Chris Hines MBE who works closely with the company and inspired their B Corp journey.