A new shop dedicated to flapjacks has opened in St Ives and its owners have chosen the St Ives Lifeboat Station as the recipient of its local fundraising.

Flapjackery has launched on Fore St where customers can choose from a variety of mouth-watering, gluten free flapjacks as well as a host of other sweet treats.

If they choose a St Ives specific box of three or six flapjacks, 50p and £1.50 respectively will be donated to the RNLI as well as 20p for every customer who opts not to use a recyclable box.

This is the fifth shop business partners Carol Myott and Sally Jenkin have opened, the third since 2021, with the flapjacks now available at the flagship store in Tavistock, as well as Minehead, Wells and Plymouth.

Myott said: “We’re so excited about opening in St Ives which is such a busy town, and brimming with energy. We’re also delighted to be supporting St Ives Lifeboat Station too. The coastline plays such an important role both for work and pleasure and the lifeboat crews do an important and courageous job helping to keep the seas a safer place.”

Rob Cocking, St Ives Lifeboat coxswain, added: “We are delighted that Flapjackery has selected St Ives RNLI as their chosen charity. Just as our RNLI lifeboat crews are made up of local people doing extraordinary things, so too are the businesses that give generously and enable us to continue to launch our lifesaving service.”

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